I got to try some I Can't Believe It's Not Butter from a Smiley 360 mission I was selected to participate in. They sent me a coupon to pick one of these up for free to try out. Quick fyi: I wasn't compensated for this review and all opinions are my own.
I really like this spread. It spreads easily onto anything I'm putting it on. I've put some in my rice and it melts quickly. It's not overly salty or greasy and has a great flavor. I used to have to keep "real" butter out of the fridge so I'd be able to spread it; this stuff (has to be refrigerated) spreads easy all the time. I really like it and I'll continue using it from here on out.